The Wood, Stone & Ivy Logo is a powerful symbol that stands as the primary visual representations of our brand. Our Logo acts as our signature and is the common thread among all our Work, Projects, and Products, as well as all forms of communication. Consistency is essential across all media, as we want it to be instantly recognizable.
The Wood, Stone & Ivy Logo is a powerful symbol that stands as the primary visual representations of our brand. Our Logo acts as our signature and is the common thread among all our Work, Projects, and Products, as well as all forms of communication. Consistency is essential across all media, as we want it to be instantly recognizable.
The Wood, Stone & Ivy Logo always needs safe space that is free of imagery and text surrounding it. Use half the first W’s width to determine the minimum amount of safe space that should surround the Logo.
This width can be used to determine the amount of safe space around the top and bottom of the logo as well.
It is important that the appearance of the logo remains consistent. The logo should never be altered, modified, misinterpreted, or added to. You should not alter the logo in which it effects the orientation, color, or composition, other than what is indicated in this documentation.
In practice, it’s rare for a brand to exclusively rely on a logomark or logotype alone – and a ‘lock-up’ of the two elements is known as a combination mark. In some cases, the typography is integrated with the symbol – Starbucks, for instance. Other brands provide the option to keep the two separate for different applications, and most brand guidelines provide a selection of different options of what to do (and what not to do), according to the intended usage.
Also called a brand mark – or ‘marque’ if you prefer – a logomark is all about communicating the essence of a brand through a graphic symbol. While this can be accompanied with the company name, the most powerful, memorable logomarks can stand alone as a visual shorthand for the brands they represent. It takes confidence to represent your business with a symbol alone, and companies often take years to build up sufficient brand recognition to get away with it. Generally speaking, the simpler the better for a compelling logomark – and crafting a simple shape that can communicate complex brand values is no mean feat. A useful exercise it to reduce your logomark to its simplest black-and-white outline form and see if it can still achieve brand recognition.
In recent years, a huge trend in logo design has been simplification – and brands such as Burberry have stripped their logomark altogether in favour of a pared-back, all-caps logotype – also called a wordmark. Effectively, this is the polar opposite of a logomark, in which the company name is placed front and centre, with no accompanying symbol. Typeface choice is paramount, and while Peter Saville’s ultra-neutral sans-serif Burberry rebrand attracted criticism for stripping out too much character, other famous logotypes convey plenty of brand personality through their use of type. Other notable examples of logotypes rely strongly on their distinctive color palettes to make the brand association unmistakable.
The main UI colors are used for action buttons, alert messages, and form elements. Input fields, for example, can get positive and negative feedback, whereas alert messages can have warning feedback.
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Open Sans, 20pt size, bold & 300 font weight, 1 letter spacing, 1.3 lining. Left align.
Open Sans, 60pt size, bold font weight, 1 letter spacing, 1.3 lining. Left align.
Open Sans, 15pt size, 500 font weight, 1 letter spacing, 2 lining. Justify align.
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